Job Details

The Senior Manager of Marketing is responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella. This role is responsible for delivering revenue growth through campaigns that both promote the WM brand and drive customer acquisition. This includes liaising with internal stakeholders and managing external agencies. Establish paid media strategy and goals that align with corporate and departmental objectives. Drive business growth through national paid media campaigns for residential and commercial services. This includes paid search, display, video, social, connected TV, linear TV, etc. Support area teams in delivering against goals by driving strategy and execution of local campaigns. Manage corporate brand media including campaigns that are a part of sports sponsorships (e.g. PGA, MLB). Manage media budgets with a performance-driven mindset, serving as a thoughtful steward of company resources to maxim...Marketing, Media, Manager, Customer Experience, Operations, Senior, Manufacturing, Business Services