Job Details

Job Description
We are seeking a dynamic and results-driven Digital Marketing & Strategy Manager to lead the development and execution of data-driven marketing initiatives that support business growth, brand positioning, and customer engagement. The ideal candidate will bring deep expertise in digital strategy, performance marketing, and brand management, with a strong grasp of marketing analytics and technology platforms. This role requires cross-functional collaboration, creative leadership, and a strategic mindset.

What is expected from this Role:
1. Marketing Strategy & Execution

• Design and implement integrated marketing plans aligned with corporate objectives and sales targets.
• Lead initiatives across digital, email, social media, paid media, and traditional channels to build brand awareness and drive business outcomes.
• Monitor industry trends, customer behavior, and competitive activities to refine strategy continuously.
• Establish and track campaign KPIs, ROI, and performance benchmarks to ensure measurable outcomes.

2. Content Development & Brand Management

• Oversee development of compelling content for the web, blogs, press releases, social media, email, and product marketing collateral.
• Maintain and enhance brand voice and messaging consistency across all marketing and customer touchpoints.
• Champion brand storytelling to elevate market positioning and customer engagement.

3. Digital Marketing & SEO Optimization

• Plan, launch, and manage SEO and PPC campaigns to maximize digital visibility and lead conversion.
• Maintain and optimize website content and structure to improve search rankings and user experience.
• Manage paid media campaigns across Google Ads, LinkedIn, Facebook/Meta, and other digital platforms.
• Analyze and optimize digital funnels to improve engagement and conversion rates.

4. Market Research & Data Analysis

• Conduct market segmentation, customer journey analysis, and competitive intelligence to uncover insights and opportunities.
• Evaluate campaign performance through detailed analytics dashboards and data visualization tools.
• Translate data into actionable strategies to enhance future marketing efforts.

5. Lead Generation & Customer Engagement

• Develop lead generation and nurture campaigns using CRM and marketing automation tools.
• Design targeted email campaigns and retention strategies to improve customer lifetime value.
• Collaborate closely with the sales team to align lead qualification processes and optimize the hand off pipeline.

6. Project Management & Cross-Functional Collaboration

• Coordinate with internal stakeholders including product, design, sales, and IT to deliver high-impact campaigns.
• Manage agency relationships, creative vendors, and media buyers as needed.
• Oversee marketing project timelines, budgets, and campaign schedules.
• Lead A/B testing and iterative experimentation to drive continuous improvement.

Requirements

Master's degree in Marketing, Business Administration, Computer Science, Communications, or a related field.
Minimum 5 years of progressive experience in marketing, with a strong focus on digital strategy, content development, and analytics.
Proven success managing multi-channel marketing campaigns and digital performance metrics.
Hands-on experience with CRM systems, marketing automation tools, Google Analytics, SEO/PPC, and social media platforms

Benefits

PSG is a global group, comprising hundreds of professionals and subject matter experts lead by great entrepreneurs. These are all like-minded people, dedicated to developing and implementing the higher quality standards in businesses and social programs. PSG as such is more or less a co-operative venture whereby many of the professionals, working with company are equity shareholders as well as stakeholders. PSG serve to broad mix of private, public, and social-sector organizations globally.

• Competitive salary commensurate with experience
• Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
• Professional development opportunities
• Hybrid/flexible work environment
• Career advancement in a dynamic, high-growth company