Job Details

Senior Conversion Rate Optimization Strategist

Department: CRO

Employment Type: Full Time

Location: USA

Compensation: $100,000 - $115,000 / year

Description

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we've created a unique space where growth isn't just supported-it's catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don't focus on clicks and impressions-we focus on net sales. Our customized, data-driven strategies are tailored to each client's unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we've partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we've set bold targets, driving shared success. We're on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

We're looking for a senior-level, hands-on Senior CRO Strategist who thrives on experimentation, problem-solving, and performance-driven creativity.

You'll own the end-to-end optimization process: from researching audience insights and diagnosing friction points to building and testing hypotheses that drive measurable conversion lift.

This is a role for someone who wants to help build, not just execute. You'll collaborate directly with our Director of CRO to help define and scale the future of CRO at Clever Digital Marketing, acting as a founding team member and trusted strategic partner.

Beyond technical skill, we're looking for someone who brings positivity, curiosity, and great energy to the team. Someone who's scrappy, self-aware, and genuinely enjoys the ride.

Key Responsibilities

What You'll Do:

• Own and execute end-to-end CRO strategy for your portfolio
• Conduct research using qualitative and quantitative methods (heatmaps, analytics, user recordings, surveys) to uncover friction points and growth opportunities
• Build and manage testing roadmaps across multiple client accounts with a focus on continuous improvement
• Collaborate with creative, development, and paid media teams to launch experiments that drive measurable impact
• Write or refine persuasive, conversion-focused copy for landing pages and testing variations
• Analyze test results, translate findings into actionable insights, and communicate outcomes to internal teams
• Contribute to the creation of reusable frameworks, documentation, and processes that enable faster, smarter testing
• Partner with leadership to scale CRO operations and mentor future team members as the department grows

Skills, Knowledge and Expertise

What We Are Looking For:

• 5+ years of CRO experience (experience in an agency setting is ideal, but demonstration of enjoyment in working quickly with a variety of challenges is also acceptable)
• Proven success designing and executing A/B and multivariate tests that drove measurable lift
• Experience with tools like VWO, Convert, GA4, Hotjar, Unbounce
• Strong analytical skills. You can interpret data to tell a story and guide creative or technical decisions
• Deep understanding of landing page optimization, user psychology, and conversion funnel strategy
• Excellent written and verbal communication skills. You are able to translate complex insights, concepts and problems into clear, simplified, and actionable take aways
• Highly organized and reliable with exceptional attention to detail
• Collaborative, proactive, positive, and empathetic. You are forward-thinking and strategic as you bring forward ideas, not just execution and task-doing.
• Bonus points for:
  • Experience in web or product design, using tools like Figma or Sketch
  • Familiarity with behavioral science, UX principles, and heuristic evaluation frameworks
  • Experience with Paid Social or Paid Search optimization
  • A passion for mentoring others and teaching new ideas.

Who You Are:

• Exemplify integrity. You do the right thing, even if it isn't the easy thing. When you say you'll do something, you keep your commitments.
• Demonstrate ownership and accountability. When your name is on something, you take full responsibility and ensure that it's done to a high standard.
• Highly resilient. You show up as the same person each day, whether your day is difficult or fantastic.
• Curious and creative. You love solving puzzles and asking 'why' until you find the truth.
• Driven by impact. You care about results and find fulfillment in measurable growth.
• Positive and people-first. You bring good energy, laughter, and optimism to your work.
• Organized and dependable. Your follow-through and consistency builds trust.
• Collaborative and confident. You value feedback, share knowledge, and uplift those around you.
• Calm under pressure. You stay focused, composed, and solution-oriented even when stakes are high.

Benefits

What We Offer

• Above industry standard compensation
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Toronto office whenever you need a change of pace.
• 21 PTO days
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch, as you need it.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
• Founders who are truly invested in the growth and success of the company and all individuals

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants.