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Job Details

Media & Analytics Advisor

  2026-01-12     InstantServe LLC     Houston,TX  
Description:

Find the details below:
Position:Media & Analytics Advisor (onsite, part-time)
Location:Houston, TX, US


Conroe, TX, US
Humble, TX, US
Klein, TX, US
Spring, TX, US
The Woodlands, TX, US


Salary: USD $35.00 - $40.00 / hr

This is a onsite role with part-time hours (20 hours per week spread over 3 days a week) based at our client facility in Spring, TX (Houston area).

Job description

Client leading Energy client is looking for a Media & Analytics Advisor, who will work onsite at the client facility.

This candidate will:

  • Provide media expertise to the organization by working with internal functions and external parties
  • Consult on the development and execution of media plans to align with P&GA's strategy
  • Lead, provide guidance and track media investment budget, platform and mix to support P&GA's business and marketing objectives
  • Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis
  • Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for in-flight optimization and continuous improvement
  • Coordinate and provide measurement and analytics support for integration of paid channels with owned channels
  • Collaborate with global teams and other P&GA and EM communications, media, analytics and IT team to share and leverage industry and cross-BU best practices, data strategy and martech platforms where applicable
  • Lead implementation and tracking of holistic media measurement strategy
  • Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
  • Offer media analytics expertise to enhance overall media investment effectiveness
  • Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
  • Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
  • Lead faster pace paid media optimizations whenever possible
  • Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
SCOPE (Impacts, success measures/metrics, position in Value Chain)
  • Lead implementation and tracking of holistic media measurement strategy
  • Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
  • Offer media analytics expertise to enhance overall media investment effectiveness
  • Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
  • Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
  • Lead faster pace paid media optimizations whenever possible
  • Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)
Preferred Knowledge, Skills and Experiences
  • Google Analytics
  • Sitecore
  • Media measurement/MMM
  • Application of business and media related knowledge
  • Digital Marketing knowledge
  • Brand and third party management
  • Strategic and Innovative
  • Analytical
  • Collaborative
  • Salesforce Marketing Cloud (preferred but not required)


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