Job Details

The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bringadditionalsafe, trusted products to even more consumers and channels across the country. TheTerritoryManager will be a key player in expanding our THC-infused beverage businessthroughout Austin and San Antoniobygrowing consumer access to our best-in-class products.

We areseekinga dynamic and entrepreneurialTerritoryManager to spearhead the growth ofourportfolio of brands led bySenoritaand Rythm,award-winninghemp-derived THC beverage brandsin a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up.This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground.

The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas.

Responsibilities

Market Strategy & Planning:

• Develop and execute a comprehensive territory plan to grow theSenoritaand Rythmbrandstoday, as well asbroader beverage portfolio over time

• Analyze market trends, consumer behaviors, and competitive landscapes toidentifygrowth opportunities.

• Establish sales targets and performance metrics to track success.

• Manage distributor planning and coordination to ensure strong execution in market and aligned goals

Sales & Relationship Building:

• Act as the face of theSenoritaand Rythmbrandsin your territory, hitting the streets to build strong relationships with on and off-premiseretail partners, hemp retailers, and key stakeholders.

• Drive sales through product placement, promotions, and education within target accounts.

• Secure new accounts and expand distribution within your assigned region.

Brand Advocacy & Education:

• Be an expert on theSenoritaand Rythmbrandsand the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.

• Develop and implement marketing initiatives and in-store activations to boost brand visibility.

Execution & Operations:

• Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence.

• Coordinateinventory and ensuresufficient stocking levels to support growth plan and in-market programming

• Work closely with internal teams to refine strategies based on field feedback.

Team Development:

• Establish a team of account executives,steeringthe hiring and training ofnew personnel into the market and defining the go-to-market team structure and priorities

• Mentor and support team members as the territory expands.

Qualifications

• Proven Sales Experience:2+ years in a Territory Manager role, preferably in the alcohol beverage industry.

• Entrepreneurial Spirit:Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.

• Strategic & Tactical Skills:Capable of both developing a strategic plan and executing it on the ground.

• Relationship-Builder:Strong communicationand interpersonal skills, with a knack for building trust and rapport with clients and partners.

• Knowledge of Emerging Markets:Familiarity with the regulatory landscape ofalcohol beverage and/or hemp-derived legalTHC products is a plus.

• Passion for Innovation:Excited to champion a new category and educate consumers about the product.

• Resilience & Resourcefulness:Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Ability to lift and move products (for stocking and display setup)
• Must possess valid driver's license
• Must be a minimum of 21 years of age

#LI-REMOTE

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range $100,000—$130,000 USD