Job Details

Job Description

We're looking for a Paid Media Manager, someone who's ready to be part of a growing team with amazing opportunities. In this position, you'll be responsible for leading and executing cross-channel paid media strategies for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. This role will plan media across digital and traditional channels, with a required specialization in digital platforms (programmatic, SEO, SEM, social). The Paid Media Manager leads a team of channel specialists, and collaborates closely with internal partners and external vendors while ensuring campaigns are delivered on time, optimized for performance, and aligned with organizational priorities.

Think you've got what it takes?

Job Duties & Responsibilities
• Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast & streaming TV, out of home, audio and emerging platforms
• Evaluates and negotiates opportunities in local and national markets
• Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
• Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
• Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
• Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
• Manages, mentors, and supports a team of paid media specialists and coordinators
• Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams

Skills & Requirements
• Bachelor's degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required
• Master's degree in business administration, health administration, or MS in related field preferred
• 5 years of paid media planning and buying experience required
• Prior agency and/or healthcare experience preferred
• Local and national buying experience preferred

About Us

Since 1954, Texas Children's has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children's hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city's Best Places to Work for ten consecutive years.

Texas Children's comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children's Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children's Hospital West Campus, a community hospital in suburban West Houston; Texas Children's Hospital The Woodlands, the first hospital devoted to children's care for communities north of Houston; and Texas Children's Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children's Health Plan, the nation's first HMO focused on children; Texas Children's Pediatrics, the largest pediatric primary care network in the country; Texas Children's Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children's Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children's is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.