Job Details

Job Description

Job Title: Video Production and Audio-Visual Media Specialist

Reports to: Vice President of Fund Development and Community Relations

Status: Exempt

Mission Support:

Goodwill Houston (GWH) is leading change, connecting people, and improving the potential for the future of work. We educate, train, and hire individuals with barriers to employment to help them achieve success and thrive. We connect people, families, and communities to improve lives and meet the workforce needs of today and tomorrow. Powered, in part, by donations and retail customers, we change lives through the power of work.

Position Summary:

Responsible for leading GHW's multimedia content creation and managing audio-visual technology for in-person, virtual, and hybrid events. Using creative production skills with advanced technical expertise to produce high-quality video content for internal communications, social media, broadcast, and partner campaigns. Oversee live streaming, virtual meeting integrations, and maintenance of state-of-the-art AV systems to ensure seamless communication across platforms.

Essential Duties and Responsibilities:

Video and Multimedia Production:

• Conceptualize, script, shoot, and edit short- and long-form videos for internal and external audiences, including documentaries, promotional spots, training modules, and social media content and reels.
• Edit content using industry-standard software (Adobe Premiere Pro, After Effects, Final Cut Pro, or DaVinci Resolve), incorporating motion graphics, closed captions, and accessibility features.
• Optimize video content for multiple platforms (web, social, broadcast, OTT streaming) to ensure correct aspect ratios, compression, and metadata.

Audio-Visual and Event Production:

• Manage AV support for live, hybrid, and virtual events, including town halls, summits, trainings, and press conferences.
• Set up and operate equipment for live streaming, webinars, and virtual conferencing (Zoom, Microsoft Teams, etc.), integrating professional video and audio feeds.
• Coordinate with vendors for large-scale productions, staging, or special AV needs.
• Provide technical training and guidance to staff on presentation tools and AV best practices.

Technology and Equipment Management:

• Maintain, troubleshoot, and upgrade studio and AV equipment, ensuring readiness for rapid deployment.
• Recommend and implement emerging AV and streaming technologies to keep GWH at the forefront of communication trends.
• Manage asset library, media archives, and backups.

Collaboration and Brand Integration:

• Work with PR and marketing to ensure all visual media aligns with brand standards and strategic messaging.
• Partner with Goodwill locations to produce collaborative multimedia projects showcasing impact stories.
• Ensure ADA compliance and accessibility in all digital content.

Current and Future Technical Advancements and Trends:

• Anticipate, test, and integrate new tools and trends in media production, including:

• AI-Assisted Editing & Content Creation: Leveraging AI tools for rapid editing, captioning, language translation, and video summarization.
• Augmented & Virtual Reality Storytelling: Experimenting with immersive experiences to enhance donor engagement, training, and community outreach.
• Cloud-Based Production Pipelines: Using remote collaboration tools for distributed editing, asset sharing, and virtual post-production.
• Live Interactive Streaming: Integrating real-time audience engagement features such as polls, Q&A overlays, and multi-camera switching for virtual events.
• Advanced Accessibility Standards: Incorporating multi-language closed captions, sign language overlays, and descriptive audio tracks to meet expanding compliance requirements.

• Short-Form Vertical Video Mastery: Producing content tailored for TikTok, Instagram Reels, and YouTube Shorts to reach younger audiences.
• Data-Driven Content Optimization: Using analytics to refine storytelling approaches based on audience engagement and performance metrics.

• Other duties as assigned by management.

Additional Duties:

• Demonstrate professionalism and good judgment and present a friendly, cooperative attitude.
• Ability to multi-task, make quick decisions, adapt to change, and work in a team-oriented, fast-paced environment.
• Demonstrate problem-solving and critical-thinking skills for multiple sector stakeholders to work together.
• Adheres to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.
• Must be punctual and have dependable attendance, and maintain an appropriate appearance.
• Flexible schedule on evenings and weekends as needed.
• Adheres to local, state, and federal laws and regulations.

Minimum Qualifications:

• A bachelor's degree in media production, Film, Communications, Marketing, or a related field.
• A minimum of five (5) years of professional experience in video production, multimedia storytelling, and AV event management.
• Proven expertise in editing software (Adobe Creative Suite, Final Cut Pro, DaVinci Resolve) and live streaming tools (OBS, vMix, Wirecast).
• Strong understanding of lighting, audio mixing, and cinematography techniques.
• Experience producing content for diverse audiences and digital platforms.
• Excellent verbal and written communication skills, with sharp attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment

• Excellent organizational skills and attention to detail.
• Must have reliable transportation.
• Drone pilot certification (FAA Part 107) is preferred.
• Experience with 3D animation, augmented reality (AR), or virtual reality (VR) is preferred.
• Knowledge of various analytic tools to measure video performance and audience engagement is preferred.
• Bilingual (English and Spanish) is a plus.

Key Performance Indicators (KPI):

1. Overall, communication goals are met for the organization.
2. Provide marketing support for other departments and stakeholders.
3. Advance GWH's ability to promote the mission and DGR.
4. Social media engagement.
5. Potential reach, e.g., connection with the targeted audience.

Physical Requirements/Work Environment:

• Ability to sit, stand, bend, and reach.
• Ability to lift, push, pull up to 40 lbs.
• Able to spend most working hours at a computer.